The Story

Story of IA

Long story short

Traditional garments are the heritage of a nation, an ancient language that precedes any form of writing.

Read More →
Story of IA

The masterpiece

IA has always been the central piece of the feminine national costume, with a clear structural unit and decorative effect, reflecting the identity of each ethnographic area.

Read More →
Story of IA

The process of creation

A life-long learning process for the Romanian women was in place, an immense knowledge base that would pass from one generation to another. Every stage of its execution – from raw wool to yarn, to fabric, then to each pin prick was stored in an ancestral foundation.

Read More →
Story of IA

Magic and religious significance

Traditionally, years ago, especially in farmland territories, people had very little education, but they had an ancestral knowledge and the duty to transmit their proficiencies.

Read More →
Story of IA

Code of symbols

These geometric figures are part of a sacred geometry and their specific vibrations are associated with symbols.

Read More →
Nicolae Grigorescu [Public domain], via Wikimedia Commons
Story of IA

Source for inspiration

The spectacular beauty of the Romanian national costume sparked the admiration of many foreigners on our land.

Read More →