Chic
Eyecatching
Outstanding

A collection of clothing where tradition and contemporary design blend magically beautiful.

Timeless Threads of Tradition

We faithfully reinterpret emblematic ancestral blouses, crafting a collection with local Romanian artists using the finest natural fabrics and ancient techniques

Story of IA

Long story short

Traditional garments are the heritage of a nation, an ancient language that precedes any form of writing.
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Story of IA

The masterpiece

IA has always been the central piece of the feminine national costume, with a clear structural unit and decorative effect, reflecting the identity of each ...
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Story of IA

The process of creation

A life-long learning process for the Romanian women was in place, an immense knowledge base that would pass from one generation to another. Every stage of ...
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Story of IA

Magic and religious significance

Traditionally, years ago, especially in farmland territories, people had very little education, but they had an ancestral knowledge and the duty to transmit their proficiencies.
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Story of IA

Code of symbols

These geometric figures are part of a sacred geometry and their specific vibrations are associated with symbols.
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Nicolae Grigorescu [Public domain], via Wikimedia Commons
Story of IA

Source for inspiration

The spectacular beauty of the Romanian national costume sparked the admiration of many foreigners on our land.
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