Home - The Romanian Blouse

Chic - Eyecatching - Outstanding

We present a collection of blouses where tradition and contemporary design blend magically beautiful. Faithfully to our credo that "tradition is not worship of ashes, but the transmission of fire." as Gustav Mahler said.

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THE IA-BLOUSE

THIS HIGH QUALITY GARMENT IS NOT JUST ANOTHER BLOUSE IN YOUR WARDROBE, BUT A MASTERPIECE DESIGNED TO LAST A LIFETIME.”

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IA – handmade with Passion & Love

You are about to discover the masterpiece of Romanian popular art. A beautiful artwork with a story sewn in code of signs and ancient symbols.

Read the story

Tradition - Heritage - Sustainability

Local handicraft made for you

Wear fine cotton with handmade embroidery!

New

Aura
€ 350.00
Romanian blouse hand-sewn on sheer ivory cotton, with “ tulip” motif, as a repetitive symbol.

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New

Coco Red
€ 210.00
The “roaster crest” ancestral motif is the main symbol of the embroidery structure that is rigorously geometric and highlighted by a shimmering rain of red sequins.

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New

Laleli
€ 210.00
Made of very fine cotton, this is a classic model that originated from the Muntenia region. The “tulip” flower motif is a repetitive symbol for embroidery.

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New

Hope
€ 100.00
Victorian blouse with handmade cuffs and collar. Handmade finishing.

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WE JOIN THOSE WHO CONTRIBUTE TO THE REVIVAL OF THE ROMANIAN BLOUSE,THE BEAUTIFUL ARTWORK CALLED “IA”.

Coco Black
€ 210.00
The “roaster crest” ancestral motif is the main symbol of the embroidery structure that is rigorously geometric and placed across the entire surface of the shirt. The rich and complex embroidery is highlighted by a shimmering rain of black color sequins.

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IA SONIA
€ 260.00
A very rare garment of the highest craftsmanship and a lifetime product.

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IULIA
€ 115.00
A deconstruction of a traditional silk blouse, a versatile and precious tank top, to wear in any season.

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ALBA IULIA
€ 250.00
The story of this exquisite blouse begins almost a year ago, the time span of metamorphosis process from the silk worm to the handmade silk blouse.

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COCO COPPER
€ 210.00
Made of very fine cotton, Coco is a classic model originated from Muntenia region.

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New

Sara
€ 165.00
The volume of the blouse, the sobriety of the wool stitch offers the resemblance of the ancient shirts worn in some parts of Transylvania.

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FAITHFULLY, WE RECREATE TRADITIONAL MASTERPIECES BY REINTERPRETING THE MOST BEAUTIFUL AND EMBLEMATIC ANCESTRAL BLOUSES. A PRECIOUS COLLECTION OF HANDMADE TRADITIONAL BLOUSES CREATED BY LOCAL ARTISTS FROM DIFFERENT ETHNOGRAPHIC REGIONS OF ROMANIA. USING ONLY THE BEST, NATURAL FABRICS, OUR BLOUSES ARE SEWN IN COMPLEX PATTERNS AND ANCIENT TECHNIQUES.

Story of IA

Long story short

Traditional garments are the heritage of a nation, an ancient language that precedes any form of writing.

Story of IA

The masterpiece

IA has always been the central piece of the feminine national costume, with a clear structural unit and decorative effect, reflecting the identity of each ethnographic area.

Story of IA

The process of creation

A life-long learning process for the Romanian women was in place, an immense knowledge base that would pass from one generation to another. Every stage of its execution – from raw wool to yarn, to fabric, then to each pin prick was stored in an ancestral foundation.